Ads + Funnels for B2B Service Businesses

Pay For Appointments, Not Promises.

We build and run the ads, landing pages, and booking system. You only pay when a qualified prospect lands on your calendar. No retainer, no chasing bad leads.

The Problem

Most Lead Gen Isn't Built To Fill Your Calendar

You're Paying For Clicks, Not Outcomes

Most agencies get paid whether or not a single appointment ever shows up. You're left managing an ad account, chasing leads yourself, and hoping the numbers work out.

Good Leads Become No-Shows Without A System

A form fill isn't the same as a qualified prospect on a call. Without screening and reminders built in, you end up with a calendar full of flakes and tire-kickers.

What We Build

A Complete System From Cold Click To Booked Call

1

Ad Strategy & Creative

Campaigns built and tested across the stages of awareness your audience is actually in, not just one generic pitch.

2

Landing Pages & Funnels

Pages built to convert cold traffic into booked calls, not just to collect an email address.

3

Lead Qualification

Conditional logic and automated screening so only real prospects reach your calendar.

4

Booking & Reminders

Automated confirmations and reminders built to cut down no-shows before they happen.

5

Ongoing Optimization

Weekly review of what's actually converting to appointments, not just cheap clicks.

6

Nurture & Follow-Up

Automated email and SMS sequences for leads who don't book right away, so near-misses don't just disappear.

How It Works

From Strategy Call To Booked Appointments

1

Free Strategy Call

We learn about your business, your ideal client, and what a qualified appointment looks like for you.

2

We Build Your Funnel

Ad creative, landing page, and the booking/qualification system, built around your offer.

3

Campaigns Go Live

Ads run in your own ad account, so your spend and your data stay yours.

4

Leads Get Qualified Automatically

Before anyone reaches your calendar, they're screened against the criteria we agreed on.

5

Appointments Get Booked And Reminded

Confirmations and reminders go out automatically to keep show rates high.

6

You Verify What Counts

After each appointment, you confirm whether the prospect showed and whether it met the written qualification rules in our agreement. Only appointments that meet both get billed.

7

You Pay Per Qualified Appointment

No retainer. You only pay for the appointments you've verified as qualified.

Fee Eligible When

All three are verified by you

✓ Prospect attended
✓ Met written rules
✓ You verified it
Example

A Booked Appointment, Start To Finish

01Prospect clicks an ad matched to where they are in their buying decision.
02They land on a page built around one goal: booking a call.
03A few qualifying questions filter out the wrong fit before it reaches your calendar.
04The system books them directly onto your calendar.
05Confirmation and reminder messages go out automatically.
06They show up to the call, ready to talk.
07You verify it met the rules, and only then are you billed.
How You Pay

Pay Per Qualified Appointment

No monthly retainer. No paying for leads that never show up. You pay only when a prospect who matches your criteria lands on your calendar. Pricing and exact appointment criteria are set together on your strategy call.

  • — Ad spend runs through your own ad account, fully separate from what you pay us.
  • — No long-term lock-in.
  • — You verify every appointment against written rules before any fee applies.
Book a Free Strategy Call
Client Results
Christopher Baghanem

Christopher Baghanem

Founder, RevStack Lab

"I had an idea for a lead magnet I wanted to use on LinkedIn, but I didn't have time to build it properly. Nico and his team took it and ran with it. In less than 48 hours, they turned it into a polished, working system that was ready to launch. We started booking calls almost immediately."

3 Calls booked within days of launch, straight from the new system
What's Included

Everything It Takes To Run The Funnel

✓ Ad strategy and campaign creative

✓ Landing page design and copy

✓ Lead qualification logic

✓ Booking calendar setup

✓ Confirmation & reminder automations

✓ Ad account setup, pixel & tracking

✓ Weekly performance review

✓ Direct access to reporting

Hi, I'm Nico Hedgepath.

I started NVH Labs with one mission: give businesses consistent growth by streamlining how they attract and book clients, so they never have to wonder where their next client is coming from.

Most business owners I talk to have the same worry: some months the calendar is full, and some months it's empty, and they can't say why. That unpredictability makes it hard to hire, hard to plan, and hard to scale.

NVH Labs replaces it with a steady flow of qualified appointments. We build and run the ads, landing pages, and booking system, and you only pay when a qualified prospect lands on your calendar. Growth stops depending on luck.

Let's Talk!
Nico Hedgepath
FAQ

Common Questions

What counts as a "qualified" appointment?

We agree on written qualification rules upfront. After every appointment, you review it against those rules and confirm whether the prospect showed up and met them. The fee only applies once you've verified both.

Who pays for ad spend?

You do, directly through your own ad account. It's fully separate from what you pay us, so you're always in control of your budget.

Do I need to already be running ads?

No. If you're starting from zero, we'll set up your ad account, pixel, and tracking from scratch.

Is there a long-term contract?

No. You pay per qualified appointment, with no monthly minimum.

What happens with a no-show?

We build reminder sequences to cut down no-shows before they happen, and how they're handled when they do occur gets agreed upfront, no surprises.

What industries do you work with?

Right now we work broadly across B2B service businesses, home services, agencies, coaching, and similar, with a defined offer and a sales process to book appointments into. We haven't narrowed to one niche yet.

How do you measure success?

By appointments that actually show up and match your criteria, not by cost-per-lead. We optimize for outcomes you can act on.

Book Your Free Strategy Call

Thirty minutes. We'll map out what a funnel built around qualified appointments looks like for your business. No commitment.